Global men’s wear is worth an estimated US$480 billion per year. But how do you grow a successful, international men’s fashion label, from inside Iraq? Enter, Mr. Erbil. Engaging traditional artisans. Empowering Iraqi female entrepreneurs. Creating a local value-chain from scratch. It’s an origin story that’s tailor made for social media. And the internet loves them. But love can only take you so far. How do you grow a business in a country without e-commerce? Or scale when your international customer deliveries are made via impromptu courier networks? So far that’s made Mr. Erbil extremely exclusive, but what’s next? How will, arguably Iraq’s most interesting company break through into the global mainstream?
